Ad Exchange allows the advertisers to programmatically bid on each impression in just fraction of seconds through Real-time bidding. Ad Exchange is a nest of Ad Networks, Ad Exchanges, DSP's.
Ad exchanges eliminates manual negotiation process and advertiser don't need to directly contact the publisher for buying the space
There are two types of Ad Exchanges:
Private Ad Exchanges are formed by hand picked premium ad networks, DSP, Ad Networks, Ad exchanges and by small other Private ad exchanges to serve guaranteed impressions. Private Ad Exchange is considered as an safer environment for 1st party data.
Ad exchanges eliminates manual negotiation process and advertiser don't need to directly contact the publisher for buying the space
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| What is an Ad Exchange? |
There are two types of Ad Exchanges:
- Public Ad Exchange
- Private Ad Exchange
Public Ad Exchange
Public Ad Exchange is also know as Open Ad Exchange.Through Public Ad Exchange, billions of impressions are served every day. Publishers sold their inventory to the advertisers whoever wins the bid in Real Time Bidding. Publisher never know which ads are served on their website and at the same time, advertiser doesn't on which websites their ads are served. It is not possible to track each all the information because we don't know where the impressions are served.
Examples of Ad Exchanges are AppNexus, AOL, DoubleClick for Ad Exchange, OpenX etc,.
Private Ad Exchange
Publishers couldn't able make more profits as premium inventory was sold at a very low cost to the advertisers. Through Private Ad Exchange, Publishers can carefully control who can buy their inventory and at what price. On the other side of coin, it allows the advertisers to carefully choose their publishers high-quality inventory t a premium price and protect themselves from brand safety. Private Ad Exchange is also know as Private Ad Exchange or Private MarketPlace(PMP).
Private Ad Exchanges are formed by hand picked premium ad networks, DSP, Ad Networks, Ad exchanges and by small other Private ad exchanges to serve guaranteed impressions. Private Ad Exchange is considered as an safer environment for 1st party data.