Agency Trading Desk is also known as Trading Desk, they have good hands on experience & excellence in media buying ad inventory from ad networks and DSP's which allows them to get better results than an advertiser who is using a DSP's directly. ATD's use the multiple DSP's. A media agencies are usually a part of the Agency Trading Desks which specializes in optimizing media buying from DSP's and ad networks.
As most of the responsibilities of the media agencies are automated on DSP' end, the media agencies are acquired by the Trading desk in the recent years. You can say a media agency as a propriety of Agency trading Desks. For example, Audience on Demand is a propriety of Vivaki Trading Desk in optimizing the media buying.
Trading desks are helpful for the advertisers who are very new to the online advertising industry. It is very difficult for an advertiser to understand his target audience and manage his campaigns. Trading desk agents are expert people and well versed in the online advertising industry, they help the advertisers in achieving their KPI goals by targeting what they exactly looking for.
Trading Desks analyze the advertiser's website audience and target those audience based on the 1st party data and 3rd party data. They'll divide the budget by dividing the budget on various ad platforms such as search ads, Display ads, mobile ads etc, and to make sure that advertiser's brand will reach their potential audience.
Additionally, trading desks also provide the following:
As most of the responsibilities of the media agencies are automated on DSP' end, the media agencies are acquired by the Trading desk in the recent years. You can say a media agency as a propriety of Agency trading Desks. For example, Audience on Demand is a propriety of Vivaki Trading Desk in optimizing the media buying.
| Trading Desk | Media Agency |
| Vivaki | Audience on Demand |
| WPP | Xaxis |
| Accuen | Omnicom |
| Amnet | Dentsu Aegis Network |
Trading desks are helpful for the advertisers who are very new to the online advertising industry. It is very difficult for an advertiser to understand his target audience and manage his campaigns. Trading desk agents are expert people and well versed in the online advertising industry, they help the advertisers in achieving their KPI goals by targeting what they exactly looking for.
Trading Desks analyze the advertiser's website audience and target those audience based on the 1st party data and 3rd party data. They'll divide the budget by dividing the budget on various ad platforms such as search ads, Display ads, mobile ads etc, and to make sure that advertiser's brand will reach their potential audience.
Additionally, trading desks also provide the following:
- Brand Safety
- Customer Privacy Policy
Brand Safety
Brand Safety means providing the safety to the advertiser's brand by preventing the ad from the displaying on the pornography websites etc,.
Customer Privacy Policy
Trading desks make sure they provide protection against the advertiser's website data.