Friday 14 October 2016

How Ad Blocker works

First of all, what is an ad blocker??

An Ad blocker is a browser extension that is used to block the ads. At the moment, Ad blocker is the widely used browser extension than any other extensions in the world. Ad blocker has a maximum of the downloads. Ad blocker was started in the year 2006, but later from 2012 it was widespread.


The ad blocker was invented to block the annoying and intrusive ads from the displaying on the publisher websites. It is a horrible experience for the visitors to seek the information.

How does the ad blocker work?

It works in 2 ways

  • It will block the network calls such as Adsense, org etc,.
  • It will hide the element from being displayed on the web page.

The additional functionality of the ad blockers is:

  • It will block the user's information from tracking. 
  • It blocks the malware.
The benefits of the Ad Blockers are 
  • Website loads faster
  • Low internet Consumption
The users of the Ad Blocker companies are increasing exponentially because of its advantages of the Ad Blockers. On the other hand, it is a very big problem for the Ad Tech companies and they are losing money. They are trying to provide best user experience with displaying ads on the websites. Hence, this has lead to the concept of Acceptable ads meaning that ads are shown to the users with fair usage policy without exploiting the user experience. Hope, this would make the