Nowadays, we are seeing an increase in the number of websites that are providing push notification services, this is because of the fact that visitors are excited about knowing the Hotdeals, News, and category their interests. Also, advertiser or marketer are always interested in trying out new available products in the market to reach their audience.
Push notifications provides the convenient way to update their visitors who opted in to receive notifications in web browser
Mainly, users see a notification as a banner or pop-up alert as they are using mobiles. This alert is shown no matter what the user is doing.
Google API for push notifications
https://developers.google.com/drive/v3/web/push
Mozilla API notifications
https://developer.mozilla.org/en/docs/Web/API/Push_API
Firebase Cloud Messaging (FCM),
Apple Push Notification Service (APNs).
https://developer.apple.com/library/content/documentation/NetworkingInternet/Conceptual/RemoteNotificationsPG/Chapters/APNsProviderAPI.html
https://pushover.net/api
https://pusher.com/push-notifications
https://push.infobip.com/pricing
https://docs.ionic.io/services/push/
https://www.pushengage.com/
https://www.urbanairship.com/push-notifications-explained
Push notifications provides the convenient way to update their visitors who opted in to receive notifications in web browser
Mainly, users see a notification as a banner or pop-up alert as they are using mobiles. This alert is shown no matter what the user is doing.
Browser compatibility:
Almost all the browsers support this feature, Google Chrome, Mozilla Firefox, Opera, IE12 UC browser.Free API's
https://www.w3.org/TR/push-api/Google API for push notifications
https://developers.google.com/drive/v3/web/push
Mozilla API notifications
https://developer.mozilla.org/en/docs/Web/API/Push_API
Mobile API
Google cloud Messaging(GCM) for Mobile,Firebase Cloud Messaging (FCM),
Apple Push Notification Service (APNs).
https://developer.apple.com/library/content/documentation/NetworkingInternet/Conceptual/RemoteNotificationsPG/Chapters/APNsProviderAPI.html
Paid API's
Pushover API for Android, iOS, and Desktophttps://pushover.net/api
https://pusher.com/push-notifications
https://push.infobip.com/pricing
https://docs.ionic.io/services/push/
https://www.pushengage.com/
https://www.urbanairship.com/push-notifications-explained
Limitation:
- Now, the biggest challenge is how many visitors are going to opt-in for the push notifications, because visitors are interested only top brands.
- The visitors may opt-out if the advertisers don't provide valuable offers.
- The online shopping websites offer deals not very frequently.
- This isn't applicable for the different verticals