The popular ad sizes help the advertiser in viewing the ad and engaging with ad for the advertisers and if you are an advertiser or publisher, you might be looking for the popular ad sizes because to optimize or to improve the performance of your campaigns. Below are the list of popular ad sizes:
- 970x250- Billboard
- 728 x 90- Leaderboard
- 300x600- Half Page Rectangle
- 300x250 - Medium Rectangle
- 160x600 - Sky Scrapper
- 320x50- Mobile Leaderboard
970 x 250 - Billboard
This ad size came in existence from 2015. The dimension of the Billboard ad size are 970 width and 250 height and it covers almost half of the page. The ad will served on the above the fold meaning that ads will served on the top the webpage. Hence, the Viewability rate of ad is high. Advertising for this ad slot is expensive when compared to the other ad banners. Similar on the other hand, publisher can earn more with this ad space. This ad size is not compatible for mobile.
728 x 90- Leaderboard
Leaderboard ad size has a dimensions of 728 width and 90 height. It covers less than 10% of the screen. The ad can be served on above the fold or below the fold. Hence, the viewability rate is good when the ads are placed on the top of the webpage. It is recommended to place the ads on the top of the page. This ad size is not compatible for mobile.
300x600- Half Page Rectangle
Half Page Rectangle ad size has a dimensions of 300 width and 600 height. It covers less than 15% of the screen vertically. Usually the ad will be placed on the sidebar of the website or blogs. The websites such as pixlr.com. Hence, the Viewability rate is good when the ads are placed on the top of the webpage.This ad size is not compatible for mobile.
300x250 - Medium Rectangle
Medium Rectangle ad size has a dimensions of 300 width and 250 height and most of all publisher websites supports this ad size and the Medium Rectangle will also be served in the mobiles. You can find this ad sizes on olx,in. It covers less than 10% of the screen. Usually the ad will be placed on the sidebar of the website or blogs and sometimes you will find the ads within the blogpost, Hence, the Viewability rate is average when the ads are placed on the sidebar and Viewability rate is low when the ads are placed below the fold.
160x600 - Sky Scrapper
Sky Scrapper is similar to the Half Page Rectangle and it covers less than 10% of the screen. Usually the ad will be placed on the sidebar of the website or blogs. Hence, the Viewability rate is high when the ads are placed on the sidebar.This ad size is not compatible for mobile.
320x50- Mobile Leaderboard
320x50 ad size is also know as Mobile Leaderboard. The ad will served on mobiles at the bottom of the page and top of the page.
Since, AdSense and other major networks supports only 3 ads per page, For publishers, it is recommended to try testing out the combination of the ad sizes which one works better and yields more profits. For Advertisers, it is best practise to make sure to have all the standard or popular ad sizes are available for reach more audience.