AdRoll and Criteo are the leading popular retargeting platforms, both offers similar kind of services but there are few differences among them:
What is the Retargeting platform?
Retargeting platforms retarget the website visitors based on the visitor's cookie behaviors. For example, when the user visits a shopping website and leaves the website without buying any product, then with help of the AdRoll or Criteo, advertisers can retarget their website visitors.
Out of 10 conversions, 7 will conversions are from the Retargeting platforms. Therefore, advertisers are very much interested in advertising through the retargeting platform.
Let's take the similarities first:
AdRoll uses Smartpixel to captures visitor information. Smartpixel is a javascript code placed on the advertiser's website. The best thing about the Smartpixel is pixel is loaded asynchronously irrespective of website code.
Criteo uses OneTag to capture the visitor information. OneTag is a piece of Javascript code placed on the advertiser's website. The best thing about the Smartpixel is pixel is loaded asynchronously irrespective of website code.
Since the code is loaded asynchronously, there will be not any delay in loading the website.
Using Criteo, the advertiser can advertise their ads on over 16000 Premium publisher websites.
Advertising through AdRoll covers the wide market such as Facebook Inventory, Google Inventory, and Yahoo Inventory but Criteo ads will be limited to only 16000 premium publisher websites.
Dynamic Retargeting: Unlike regular retargeting with the static ads(ads that don't change) Dynamic retargeting works in a different way. Retargeting the website visitors who visited the specific products from the website.
Dynamic Email Retargeting(SendRoll): Specific products which the visitors have viewed will be sent has an email to the advertiser.
Advertisers have increased the ROI by advertising through Dynamic Retargeting
Interface:
Both of them are user-friendly and easy to use. But, it is known fact that AdRoll has the better user interface and detailed reporting when compared to the other competitors.
Bidding Strategies
AdRoll works on CPM model where Criteo works on the CPC model, but in the backend, it uses CPM model.
AdRoll uses a dynamic bidding system that automatically evaluates a user’s behavior and intent to purchase to determine the bid amount for a specific ad.
Criteo uses Criteo engine that predicts whether to place the bid or not on an ad. If Criteo engine “over predicts” the ad click probability, Criteo will overpay on the inventory. If Criteo engine “under predicts,” Criteo will likely lose the bid to a competitor and not display an ad at all.
There is no minimum budget requirement and additional set up fee for running the ads on AdRoll and Criteo. Both ad technologies offer the free trial. The best thing about AdRoll, you can even run an ad with $1 budget
What is the Retargeting platform?
Retargeting platforms retarget the website visitors based on the visitor's cookie behaviors. For example, when the user visits a shopping website and leaves the website without buying any product, then with help of the AdRoll or Criteo, advertisers can retarget their website visitors.
Out of 10 conversions, 7 will conversions are from the Retargeting platforms. Therefore, advertisers are very much interested in advertising through the retargeting platform.
Let's take the similarities first:
Smartpixel and One tag:
AdRoll uses Smartpixel to captures visitor information. Smartpixel is a javascript code placed on the advertiser's website. The best thing about the Smartpixel is pixel is loaded asynchronously irrespective of website code.Criteo uses OneTag to capture the visitor information. OneTag is a piece of Javascript code placed on the advertiser's website. The best thing about the Smartpixel is pixel is loaded asynchronously irrespective of website code.
Since the code is loaded asynchronously, there will be not any delay in loading the website.
Networks:
Using AdRoll, the advertiser can leverage ad space on different major ad networks such as Google, Facebook and Yahoo Right Media, BidSwitch etc,.Using Criteo, the advertiser can advertise their ads on over 16000 Premium publisher websites.
Advertising through AdRoll covers the wide market such as Facebook Inventory, Google Inventory, and Yahoo Inventory but Criteo ads will be limited to only 16000 premium publisher websites.
Products:
AdRoll products:- Prospecting
- CRM
- Dynamic Retargeting
- Dynamic Email Retargeting
- Mobile Advertising
- Video Advertising
- Dynamic Retargeting
- Dynamic Email Retargeting
- Mobile Advertising
- Video Advertising
Dynamic Retargeting: Unlike regular retargeting with the static ads(ads that don't change) Dynamic retargeting works in a different way. Retargeting the website visitors who visited the specific products from the website.
Dynamic Email Retargeting(SendRoll): Specific products which the visitors have viewed will be sent has an email to the advertiser.
Advertisers have increased the ROI by advertising through Dynamic Retargeting
Interface:
Both of them are user-friendly and easy to use. But, it is known fact that AdRoll has the better user interface and detailed reporting when compared to the other competitors.
Bidding Strategies
AdRoll works on CPM model where Criteo works on the CPC model, but in the backend, it uses CPM model.
AdRoll uses a dynamic bidding system that automatically evaluates a user’s behavior and intent to purchase to determine the bid amount for a specific ad.
Criteo uses Criteo engine that predicts whether to place the bid or not on an ad. If Criteo engine “over predicts” the ad click probability, Criteo will overpay on the inventory. If Criteo engine “under predicts,” Criteo will likely lose the bid to a competitor and not display an ad at all.